Privacy Policy

 

Effective Date: 1/28/2026

Operated by Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced), doing business as Guerrilla Jiu-Jitsu Merced, under license from Guerrilla Jiu-Jitsu MA LLC

 

Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) (“Guerrilla Jiu-Jitsu Merced,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you share with us.

Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) operates this website as an authorized licensee of Guerrilla Jiu-Jitsu MA LLC, which owns the Guerrilla Jiu-Jitsu® brand, trademarks, curriculum, systems, and intellectual property (“Licensor”).

 

This Privacy Policy explains how we collect, use, share, and safeguard information when you visit www.mercedjiujitsu(the “Site”).

 

By using the Site, you agree to this Privacy Policy. We may update this Policy from time to time. The Effective Date reflects the most recent version.

 

1. Information We Collect

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You have complete control over your personal information. You can visit our website without providing us with any personal information. However, there are instances where we must have your personal information for us to grant you access to our protected and secured sites. This information may include registration data (your name, address, email address, phone number, title, etc.), information request data, and response data (“user Information”). When you receive your confirmation email or any email from the list server, you will be given instructions on removing yourself from the list.

 

We may collect personal information through:

 

Forms: Contact forms.

 

Email: Customer service inquiries, complaints, etc.

 

Cookies: Including on your website and Facebook Page.

 

Our lead nurture ads may be used for various purposes, including newsletter/marketing/blog signups (email address, name), new member outreach (email address, name), and possible professional partnership or franchise outreach (email address, name). We may collect this information through our website and social media platforms and use third-party cookies to aid in this (described in detail below).

 

2. How We Use Your Information

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We intend to use such information to support your relationship with Merced Academy of Jiu-Jitsu LLC (DBA: Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) by designing website content suitable for your needs and alerting you to new product and service offerings as they become available. This user Information may be retained by Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) to verify compliance with the agreement between Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) and you, to keep track of the domains from which people visit us, to create a user profile to better serve you or to simply contact you either electronically or otherwise. If you decide that we should not use your personal user Information to contact you, please let us know, and we will not use that information for such purpose. However, please do not submit any user Information if you are less than 18 years of age.

 

3. How We Share Your Information

 

Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) does not sell, trade, or transfer user Information to third parties. We also disclose user Information if: we have your consent; we need to share it to provide you with the products and/or services you requested; we respond to a court order or you violate our Terms of Use. You may separately agree to provide your personal information to third parties that provide content for Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) offerings, to access and/or use their products and/or services. If you agree to provide such information to these third parties, then your personal information will be subject to their privacy policies.

 

We use Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interests Reporting to advertise online. Websites and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to a website. Our website also uses third-party vendors, including Google and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website. To opt-out of the Google Analytics Advertising Features, you can use this tool for the web: https://tools.google.com/dlpage/gaoptout/

 

4. Cookies, Tracking & Retargeting

 

Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) uses “cookies”. A cookie is a small data file that a website can transfer to a visitor’s hard drive to keep records of the visits to such a site. A cookie contains information such as your username and password, which helps us recognize your visited pages and improve future visits. Still, the only personal information a cookie can contain is the information that you provide yourself. A cookie cannot read data from your hard drive or read cookie files created by other sites. Information stored in cookies may be encrypted. However, we do not store your credit card number in cookies. If you prefer not to accept a cookie, you can set your web browser to warn you before accepting cookies or refuse all cookies by turning them off in your web browser. However, access to some of our secured website(s) may require cookies, so you must enable only cookies that get sent back to the originating server. Otherwise, you can still access most of the features on our website, even without accepting a cookie.

 

You may opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

 

You may also manage cookies through your browser settings.

 

5. Meta (Facebook / Instagram) Pixel

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With your permission, our website utilizes the Facebook Pixel service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA

 

(“Facebook”). This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. Thus, we can record the efficacy of Facebook advertisements for statistical and market research purposes. Using this data also allows us to improve our advertising for a better experience for the users and also retarget you with further advertising on Facebook and the use of Custom Audiences. You can find more information about and revoke your permission here: https://www.facebook.com/ads/website_custom_audiences/

 

However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our current information. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes in accordance with Facebook’s Data Use Policy found under:

 

https://www.facebook.com/about/privacy/ Facebook Pixel Tracking allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

 

6. Data Accuracy, Access & Security

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The accuracy and security of the user Information are important to Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced). Currently, you may review and request updates to your User Information retained by contacting Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced). If you contact us to correct your User Information, we will attempt to correct such inaccuracies in a timely manner. Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) is concerned with the security of your user Information and is committed to taking reasonable steps to protect it from unauthorized access and use of that personal information. To that end, we have put in place the appropriate physical, electronic, and managerial policies and procedures to secure your personal User Information. We also implement procedures to maintain accurate, complete, and current user information.

 

7. Usernames & Passwords

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Access to certain content on our website may be allowed under an agreement between you and 

Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) and will require a username and/or password. In some cases, failure to provide personal information may prevent you from accessing certain Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) website(s) containing certain confidential information, products, services, or promotional offers (“Guerrilla Jiu-Jitsu Merced Offerings”). By accessing and using our protected and secured website(s), you agree to maintain the confidentiality of the username and password you selected to access such site(s) and consent to our Terms of Use (www.Mercedjiujitsu.com/terms-of-service).

 

8. External Links

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Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) website provides links to other third-party websites. Even if the third party is affiliated with Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) through a business partnership or otherwise, Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced)v is not responsible for the privacy policies or practices or the content of such external links. These links are provided to you for convenience purposes only, and you access them at your own risk.

 

9. Cookies

 

Ferdin Martial Arts LLC (DBA: Guerrilla Jiu Jitsu Merced) uses “cookies”. A cookie is a small data file that a website can transfer to a visitor’s hard drive to keep records of the visits to such a site. A cookie contains information such as your username and password, which helps us recognize your visited pages and improve future visits. Still, the only personal information a cookie can contain is the information that you provide yourself. A cookie cannot read data from your hard drive or read cookie files created by other sites. Information stored in cookies may be encrypted. However, we do not store your credit card number in cookies. If you prefer not to accept a cookie, you can set your web browser to warn you before accepting cookies or refuse all cookies by turning them off in your web browser. However, access to some of our secured website(s) may require cookies, so you must enable only cookies that get sent back to the originating server. Otherwise, you can still access most of the features on our website, even without accepting a cookie.

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10. California Privacy Rights (CCPA / CPRA)

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California residents have the right to:

• Know what categories of personal information are collected

• Request access to or deletion of personal information

• Request correction of inaccurate personal information

• Opt out of certain marketing communications

• Exercise privacy rights without discrimination

 

Requests may be submitted via the contact form at www.Mercedjiujitsu.com.

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11. Data Retention

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We retain personal information only as long as reasonably necessary to:

• Provide services

• Meet legal or regulatory obligations

• Resolve disputes

• Maintain legitimate business operations

Information no longer required is securely deleted or anonymized.

 

12. Changes to This Privacy Policy

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We may update this Privacy Policy periodically. Continued use of the Site after changes constitutes acceptance of the updated Policy.

 

13. Contact Information

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For questions regarding this Privacy Policy or your personal information, please contact us through the form at:
www.Mercedjiujitsu.com