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About Me.

Privacy Policy

 

Effective Date: 1/28/2026

Operated by Adam Dwayne Ferdin, DBA Ferdin Martial Arts, under license from Guerrilla Jiu-Jitsu MA LLC

 

Adam Dwayne Ferdin, doing business as Ferdin Martial Arts (“Ferdin Martial Arts,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you share with us.

 

Ferdin Martial Arts operates this website as an authorized licensee of Guerrilla Jiu-Jitsu MA LLC, which owns the Guerrilla Jiu-Jitsu® brand, trademarks, curriculum, systems, and intellectual property (“Licensor”).

 

This Privacy Policy explains how we collect, use, share, and safeguard information when you visit www.mercedjiujitsu.com (the “Site”).

 

Business Continuity Notice:
For purposes of this Privacy Policy, references to “Ferdin Martial Arts,” “we,” “us,” or “our” include Adam Dwayne Ferdin, DBA Ferdin Martial Arts, and any successor or affiliated business entity, including but not limited to any limited liability company or other entity that may be formed in the future to continue the same operations. Any such successor entity shall be bound by this Privacy Policy without interruption unless this Policy is updated or replaced.

 

By using the Site, you agree to this Privacy Policy. We may update this Policy from time to time. The Effective Date reflects the most recent version.

 

1. Information We Collect

 

A. Information You Provide to Us

You may browse the Site without submitting personal information. Certain features may require it. We may collect:

  • Name

  • Email address

  • Phone number

  • Mailing or physical address

  • Billing or payment information (processed securely by third-party providers)

  • Program, class, or membership interest

  • Messages submitted through contact forms

  • Survey responses or feedback

  • Customer service inquiries

  • Optional photo, video, or media submissions

 

Minors
If you are under 18, do not submit personal information through the Site. All information relating to minors must be submitted by a parent or legal guardian.

 

B. Information Collected Automatically

 

When you visit the Site, we may automatically collect:

  • IP address

  • Browser type and device information

  • Date, time, and duration of visits

  • Pages viewed and navigation behavior

  • Referring URLs

  • Cookie and tracking data

This information helps improve website performance, security, and user experience.

 

C. Information Collected Through Integrated Platforms & AI-Enhanced Tools

 

We may use CRM, scheduling, marketing, and AI-assisted tools that collect and process information through:

  • Automated email and SMS communications

  • AI-powered chat or inquiry systems

  • Lead tracking and engagement analytics

  • Membership and scheduling platforms

  • Website interaction analytics

 

This data supports personalization, operational efficiency, and service quality.

 

2. How We Use Your Information

 

We may use your information to:

  • Respond to inquiries or service requests

  • Provide program or membership information

  • Schedule classes, trials, or introductory sessions

  • Improve Site content and functionality

  • Personalize communications and recommendations

  • Send updates, promotions, alerts, and announcements

  • Deliver targeted or retargeted advertising

  • Build advertising audiences (e.g., Google, Meta)

  • Support CRM systems, internal operations, and AI tools

  • Conduct internal analytics and business optimization

 

We do not sell your personal information.

 

3. How We Share Your Information

 

We do not sell, rent, or trade personal information.

We may share information only in the following circumstances:

 

A. With Your Consent

For example, when you approve the use of testimonials or media.

 

B. To Provide Requested Services

Including scheduling, communications, payment processing, and service notifications.

 

C. With Trusted Service Providers

 

We may share limited information with carefully vetted third parties, including:

  • CRM and membership management platforms

  • Email and SMS communication providers

  • AI-assisted communication tools

  • Hosting, cloud, and security providers

  • Analytics and advertising platforms

  • Payment processors

These providers receive only the information necessary to perform their services.

 

D. Legal & Safety Requirements

 

We may disclose information to:

  • Comply with applicable federal, state, or local laws

  • Respond to lawful requests, subpoenas, or court orders

  • Enforce our Terms of Service

  • Protect rights, safety, or property

 

4. Cookies, Tracking & Retargeting

 

The Site may use:

  • Cookies and similar technologies

  • Tracking pixels

  • Google Analytics / GA4

  • Google Ads remarketing

  • Meta (Facebook / Instagram) Pixel

  • TikTok or similar advertising pixels (if applicable)

  • CRM or analytics tracking scripts

 

These tools help us:

  • Understand Site usage

  • Improve marketing relevance

  • Retarget visitors who have shown interest

  • Measure advertising performance

You may opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

You may also manage cookies through your browser settings.

 

5. Meta (Facebook / Instagram) Pixel

The Meta Pixel allows us to:

  • Measure advertising effectiveness

  • Build Custom Audiences

  • Deliver more relevant ads

  • Improve user experience

Meta may associate collected data with your Meta account.
Meta Privacy Policy: https://www.facebook.com/about/privacy/

You may manage advertising preferences directly within your Meta account.

 

6. Data Accuracy, Access & Security

 

We take reasonable steps to ensure personal information is:

  • Accurate

  • Secure

  • Protected from unauthorized access

You may request access, correction, or updates to your information by contacting us via www.mercedjiujitsu.com.

We use physical, administrative, and technical safeguards consistent with industry standards and California privacy law expectations.

 

7. Usernames & Passwords

 

If you create an account through our CRM or membership system, you agree to:

  • Maintain confidentiality of login credentials

  • Notify us promptly of unauthorized access

  • Comply with applicable terms and policies

Some secure features require cookies to function properly.

 

8. External Links

 

The Site may link to third-party websites. Ferdin Martial Arts is not responsible for the content or privacy practices of those sites. Access is at your own risk.

 

9. California Privacy Rights (CCPA / CPRA)

 

California residents have the right to:

  • Know what categories of personal information are collected

  • Request access to or deletion of personal information

  • Request correction of inaccurate personal information

  • Opt out of certain marketing communications

  • Exercise privacy rights without discrimination

Requests may be submitted via the contact form at www.mercedjiujitsu.com.

 

10. Data Retention

 

We retain personal information only as long as reasonably necessary to:

  • Provide services

  • Meet legal or regulatory obligations

  • Resolve disputes

  • Maintain legitimate business operations

Information no longer required is securely deleted or anonymized.

 

11. Changes to This Privacy Policy

 

We may update this Privacy Policy periodically. Continued use of the Site after changes constitutes acceptance of the updated Policy.

 

12. Contact Information

 

For questions regarding this Privacy Policy or your personal information, please contact us through the form at: www.mercedjiujitsu.com.

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